4 Reasons You’re Losing Customers (or soon will be)
I’m making a broad generalization here, but as a small business you can’t compete on price with the big chain stores and you should not want to.
You Can’t Compete on Price
If you make price your differentiator there will always be someone who can underbid you. There are plenty of businesses looking to take a hit in one area in the hopes they will get additional business in the future. That’s exactly how large retail and grocery stores work.
Better differentiators for small business include customer service, a unique product, a unique way of doing something, or even a value ad.
If you are a small business, find something other than price to differentiate your business. Your wallet will thank you.